In this episode we hear from digital first luxury brand founders about frequency of purchase. Brands and retailers selling high cost products know that a segment of their customers only need purchase infrequently. Unlike food and cosmetics, which need regular replenishment, and fashion, which is trend driven, selling items like furniture, appliances and jewellery often means long gaps between purchase. PARTICIPANTS
Stelios Pardalakis (Founder, Stellar Search)
Nikolay Piriankov (CEO, Taylor & Hart)
Adam Knight (Co-founder, Tong)
David Lockwood (Co-founder, The Tapestry Agency)
Ceanne Fernandes-Wong (CEO & Co-founder, Cocoon)
Nick Moutter (Founder, Olivia's)
---
This video is supported by Stellar Search, The Tapestry Agency and Tong.
---
Copyright (c) Baigre Ltd
0 Comments