Why Precisely Priced Homes Sell Better

The trend of precisely pricing homes is on the rise. Research indicates that a house with a precise price will sell better than a house priced with a rounded number. That’s because this technique plays with a key characteristic of human psychology.

This is Why You Buy, the show that reveals how marketers play on human psychology to get you to spend more--- and gives you the tools to spend smarter.

Sources:

New York Sun


Johnson School at Cornell University


Nudge


Taylor and Francis online


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