What are the Questions you need to ask yourself before you start a Business? In this Episode Dr. Catherine Ngahu a consumer behavior and marketing consultant advises on the important questions that you need to consider before starting a successful business. Listen and watch as she explains the key questions on why, who, how, where and when of customer buying decisions as well as real life applications of the same. She uses the case of baby food and the role of mother and baby in the buying decision. Examples of husband and wife buying a house, personal care, hair salon and car wash businesses are used.
0 Comments