About This Marketing Video:
Companies and entrepreneurs are usually focused on getting customers, also known as customer acquisitions (getting new leads, new users, etc).
After all, the business books teach us this - sales is the lifeblood for any business. FOCUS ON GETTING SALES.
But the mistake that they tend to do is ignoring the importance of providing the right support to the customers/users. Instead of focusing on turning the existing customers or users to become the strongest advocators, they end up chasing the promise of "more is better".
More is not always better. High-quality customers are MORE valuable.
This episode is about uncovering the real marketing secret to growing a business profitably.
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